Week 11: Tapping into the Other Medias A

The marketing tools that I believe are important for my business are Yelp, Google+, LinkedIn and coupons.

We currently use Yelp, but it's a shared account with our golf course so we don't have a dedicated wedding yelp page.Having a dedicated Yelp wedding page would not do a hole lot for us because there are already websites out there like weddingwire.com and theknot.com.

I will start putting more effort in to Google+ because I think if could help boost publicity. If we get more of a presence and build an alliance with photographers then that could bring a lot of brides in. If brides see amazing pictures then they may contact that photographer inquiring about the photographer and what the venue is. It would also be good to see how other wedding venues sell and market their venue.
This is our google+ site https://plus.google.com/114182860726320774798

We advertise on various websites and use coupons when we need to boost weddings on certain weekends. Sometimes they work other times not so much. They usually don't work that well because they are geared towards couples that are having last minute weddings and we don't have to many of those.

If we use a LinkedIn account that could possibly be a way for wedding coordinators to find use and have their clients tour our site. But LinkedIn is geared towards 45+ and most of our couples are between 23-35. But I plan to look into LinkedIn and see whether or not other venues use it.